ICYMI: ID5 partners with Future Today for CTV advertising addressability https://ppc.land/id5-partners-with-future-today-for-ctv-advertising-addressability/ #CTVAdvertising #DigitalMarketing #AdTech #Streaming #TargetedAds

ICYMI: ID5 partners with Future Today for CTV advertising addressability: Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions. https://ppc.land/id5-partners-with-future-today-for-ctv-advertising-addressability/ #CTVAdvertising #DigitalMarketing #AdTech #Streaming #TargetedAds

"Tracking and profiling for advertising purposes present significant risks to consumers and society. This is demonstrated by a report commissioned by the Federation of German Consumer Organisations (vzbv). The advertising industry’s practice of categorising and influencing individuals based on their preferences, behaviours and vulnerabilities leads to manipulation, discrimination and a loss of trust. vzbv calls on the European Commission to ban tracking and profiling for advertising purposes and ensure the protection of digital fundamental rights.

“Every click on the internet is tracked because it supposedly reveals something about us: our preferences, desires and interests. The uncontrolled data collection by the advertising industry poses great risks to consumers and society,” says Michaela Schröder, Head of Consumer Policy at vzbv. “Consumers are powerless against the practices of the advertising industry. Existing laws are not sufficient. A ban on tracking and profiling is the only way to ensure meaningful consumer protection,” Schröder states."

https://www.vzbv.de/en/personalised-advertising-overdue-regulation

"What happens when humans stop relying on their village, or even their family, for advice on having a kid and instead go online, where there’s a constant onslaught of information? How do we make sense of the contradictions of the internet—the tension between what’s inherently artificial and the “natural” methods its denizens are so eager to promote? In her new book, Second Life: Having a Child in the Digital Age (Doubleday, 2025), Hess explores these questions while delving into her firsthand experiences with apps, products, algorithms, online forums, advertisers, and more—each promising an easier, healthier, better path to parenthood. After welcoming her son, who is now healthy, in 2020 and another in 2022, Hess is the perfect person to ask: Is that really what they’re delivering?"

https://www.technologyreview.com/2025/02/18/1111419/amanda-hess-second-life-online-internet-targeted-ads-period-tracking/

https://links.truthsocial.com/link/113642189705711456

Boost Your Organic Traffic with Programmatic Ads in 2025!

Want to drive more visitors to your website and maximize your online potential? Programmatic ads are the future of targeted advertising, helping you reach the right audience efficiently.

https://target4.odoo.com/blog/our-blog-1/boost-your-organic-traffic-with-programmatic-ads-in-2025-41
#ProgrammaticAds #OrganicTraffic #DigitalMarketing #OnlineSuccess #SEO #AdStrategy #TrafficBoost #Marketing2025 #AutomationTools #AdCampaigns #FutureOfMarketing #BusinessGrowth #TargetedAds #MarketingHacks #GrowYourBusiness

#USA #Politics #presidentialelection2024 #Musk #KamalaHarris #TargetedAds: "An Elon Musk-funded group called Future Coalition PAC is targeting Muslim voters in Michigan and Jewish voters in Pennsylvania with diametrically opposed political advertisements about Kamala Harris. In areas of Michigan with relatively large Muslim populations, the Super PAC is painting Harris as a close friend of Israel and is suggesting that she is beholden to the beliefs of her Jewish husband Doug Emhoff; in parts of Pennsylvania with relatively large Jewish populations, the advertisements call Harris antisemitic and say she “support[s] denying Israel the weapons needed to defeat the Hamas terrorists who massacred thousands.”

Meanwhile, a related PAC also funded by Musk is microtargeting likely Black voters on Snapchat with ads that says Kamala Harris is trying to ban menthol cigarettes (surveys have shown that 81 percent of Black smokers use menthols, and big tobacco has disproportionately marketed menthol cigarettes to Black Americans)."

https://www.404media.co/this-is-exactly-how-an-elon-musk-funded-pac-is-microtargeting-muslims-and-jews-with-opposing-messages/

#Microsoft #Xandr #DataProtection #GDPR #AdTech #TargetedAds: "Advertising broker Xandr (a Microsoft subsidiary) collects and shares the personal data of millions of Europeans for detailed targeted advertising. This allows Xandr to auction off advertising space to thousands of advertisers. But: although only one ad is ultimately shown to users, all advertisers receive their data. This may include personal details concerning their health, sexuality or political opinions. Also, despite selling its service as “targeted”, the company holds rather random information: the complainant apparently is both a man, a woman, employed and unemployed. This could allow Xandr to sell ad space to multiple companies who think that they are targeting a specific group. As if that were not enough, Xandr does not comply with a single access request. noyb has now filed a GDPR complaint."

https://noyb.eu/en/microsofts-xandr-grants-gdpr-rights-rate-0

"Forget the #walledgardens of #BigTech platforms like Instagram, TikTok and X. They pretend to be “connecting people” but in reality they want their users to spend as much time as possible INSIDE their platforms, sharing personal data that can be turned into #targetedAds. That is how mainstream social media profit. Connection is the illusion; ad targeting is the real objective."
https://blog.elenarossini.com/your-data-your-power-the-fediverses-big-advantage-over-the-walled-gardens-of-big-tech/

#AdTech #DataProtection #Privacy #TargetedAds: "In April, attorney Christine Dudley was listening to a book on her iPhone while playing a game on her Android tablet when she started to see in-game ads that reflected the audiobooks she recently checked out of the San Francisco Public Library.

Her audiobook consumption, she explained, had been highly focused the previous month, focused on a specific subgenre that she doesn't believe would come up by chance.

"You don't coincidentally come across mobile ads [for that particular subgenre]," she told The Register. "Those ads made me extremely angry."

Concerns about the privacy of library reading material date back to the early 20th century, explained Dorothea Salo, academic librarian and library-school instructor at the University of Wisconsin-Madison, to The Register.

"There was a time when American libraries weren't sure what their stance on reader privacy should be," said Salo."

https://www.theregister.com/2024/05/18/mystery_of_the_targeted_mobile_ads/

#Privacy #AdTech #TargetedAds #SurveillanceCapitalism #AI: "As someone who is deeply committed to digital advertising, our failure to learn from past mistakes keeps me up at night.

Our industry has never really questioned the notion that one-to-one marketing is a worthy goal. Rather than learn the lessons of the consumer rebellion that led to GDPR, CCPA, and countless other regulations, we are embarking on a new style of consumer spying based on a new set of private signals. Today we are leveraging those signals to bully people into buying stuff they don’t need as well as instill in them irrational fears in order to prompt them to support anti-democracy candidates.

Why are we repeating the same mistakes? And make no mistake about it, the “alternatives” to third-party cookies function in the same way; they log a consumer’s private behavior and use it to follow them around the internet. Today we stand on the dawn of cookie-free advertising, tasked with reimagining the world. Instead, we are dangerously close to a colossal failure of imagination. Our focus is on identity resolution graphs and hashed emails — the exact kind of tracking we had with third-party cookies. Call it surveillance capitalism 2.0."

https://www.admonsters.com/privacy-signals-ai-in-advertising-the-democratic-dilemma/

Last year #Facebook began playing games with the #gpdr: users have a choice between waiving their rights, accepting #targetedads, or a subscription (users will still receive ads).

There is a third alternative: remaining locked out (erasing ones profile is still possible).
I can be stubborn, I let my profile rot.

Of course there is an algorithm that uses email notifications to make me repent. Half a year later it switched to my secondary email.

I'm curious what happens next. #privacy

#EU #CJEU #GDPR #DataProtection #BigTech #AdTech #TargetedAds #OnlineTracking: "In a landmark decision on 7 March 2023, the Court of Justice of the European Union (CJEU) issued a groundbreaking judgment against online targeted ads prohibited by the General Data Protection Regulation (GDPR). This ruling has far-reaching implications for major platforms, including giants like Google and TikTok, that rely on the online personalised advertising industry as part of their business model. The Court recognised that invasive tracking and profiling cannot be sanctioned through ‘consent’ pop-ups, responding to a complaint that focused on the mechanisms facilitating the covert profiling and monitoring of the private activities of a majority of individuals across the digital realm. The court’s decision emphasised the need for stricter controls on the online tracking and advertising industry." https://edri.org/our-work/europes-highest-court-delivers-landmark-judgment-against-iab-europe-in-gdpr-consent-spam-pop-ups-case/

https://www.wired.com/story/how-pentagon-learned-targeted-ads-to-find-targets-and-vladimir-putin/ #targeted #ads #targetedads #putin #pentagon #JoeBiden