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#adtech

3 posts2 participants0 posts today
Open Risk<p>The problem with that strategy is that its being crowded out by the enormous resources that <a href="https://mastodon.social/tags/adtech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>adtech</span></a> has dedicated to further discover and exploit human weakness, <a href="https://mastodon.social/tags/tiktok" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>tiktok</span></a> being the prime example.</p><p>The analogy is trying to free an enslaved drug addict by offering them a diet of fruits and veggies. Its clearly hopeless.</p><p>What could work is an invention that is at the same time wholesome for the individual and society *and* very attractive *and* doable on a miseable budget 🤦</p><p>Incredibly bad odds.</p>
Open Risk<p>For the <a href="https://mastodon.social/tags/fediverse" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>fediverse</span></a> and friends this raises some pretty stark challenges: </p><p>Clearly the promise of human-centricity, agency, <a href="https://mastodon.social/tags/dataprivacy" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>dataprivacy</span></a> etc. does not resonate with the masses. </p><p>But importantly, it does not resonate with their appointed political stewards and assorted elites either: if not outright captured, they have made their Faustian bargains and are intensely relaxed about the <a href="https://mastodon.social/tags/adtech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>adtech</span></a> dystopia.</p><p>Another potential wedge for disruption would be to offer something genuinely new...</p>
eicker.news ᳇ tech news<p><a href="https://eicker.news/tags/Netflix" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Netflix</span></a> reported $11.08 billion in revenue for the second quarter, a 16% increase from the previous year. Netflix is focused on building its <a href="https://eicker.news/tags/adtech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>adtech</span></a> platform to double <a href="https://eicker.news/tags/advertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>advertising</span></a> revenue this year and plans to introduce <a href="https://eicker.news/tags/interactiveads" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>interactiveads</span></a> in the second half of 2025. <a href="https://www.theverge.com/news/709288/netflix-q2-2025-earningsdouble-ad-revenue?eicker.news" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">theverge.com/news/709288/netfl</span><span class="invisible">ix-q2-2025-earningsdouble-ad-revenue?eicker.news</span></a> <a href="https://eicker.news/tags/tech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>tech</span></a> <a href="https://eicker.news/tags/media" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>media</span></a> <a href="https://eicker.news/tags/news" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>news</span></a></p>
buherator"Exclusive: Meta won't tweak pay-or-consent model further despite risk of EU fines, sources say"<br><br><a href="https://www.reuters.com/sustainability/boards-policy-regulation/meta-wont-tweak-pay-or-consent-model-further-despite-risk-eu-fines-sources-say-2025-07-11/" rel="nofollow noopener" target="_blank">https://www.reuters.com/sustainability/boards-policy-regulation/meta-wont-tweak-pay-or-consent-model-further-despite-risk-eu-fines-sources-say-2025-07-11/</a><br><br>IMO pay-or-consent is a reasonable model for <a class="hashtag" href="https://infosec.place/tag/adtech" rel="nofollow noopener" target="_blank">#adtech</a>, but if Meta implements that *and* pays fines, that's good enough for me!
UK<p><a href="https://www.europesays.com/uk/261437/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="">europesays.com/uk/261437/</span><span class="invisible"></span></a> Shaji Varghese on how Muthoot FinCorp aims to light a SPARK among India’s MSMEs <a href="https://pubeurope.com/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://pubeurope.com/tags/advertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>advertising</span></a> <a href="https://pubeurope.com/tags/Business" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Business</span></a> <a href="https://pubeurope.com/tags/CreativeWork" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>CreativeWork</span></a> <a href="https://pubeurope.com/tags/CustomerExperience" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>CustomerExperience</span></a> <a href="https://pubeurope.com/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://pubeurope.com/tags/EmergingTrends" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EmergingTrends</span></a> <a href="https://pubeurope.com/tags/Entrepreneurship" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Entrepreneurship</span></a> <a href="https://pubeurope.com/tags/ExpertOpinions" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ExpertOpinions</span></a> <a href="https://pubeurope.com/tags/IndustryInsights" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>IndustryInsights</span></a> <a href="https://pubeurope.com/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>InfluencerMarketing</span></a> <a href="https://pubeurope.com/tags/InnovativeStrategies" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>InnovativeStrategies</span></a> <a href="https://pubeurope.com/tags/marketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>marketing</span></a> <a href="https://pubeurope.com/tags/Martech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Martech</span></a> <a href="https://pubeurope.com/tags/MediaNews" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MediaNews</span></a> <a href="https://pubeurope.com/tags/MENA" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MENA</span></a> <a href="https://pubeurope.com/tags/MiddleEast" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MiddleEast</span></a> <a href="https://pubeurope.com/tags/MuthootFinCorp" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MuthootFinCorp</span></a> <a href="https://pubeurope.com/tags/PRNews" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>PRNews</span></a> <a href="https://pubeurope.com/tags/ShajiVarghese" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ShajiVarghese</span></a> <a href="https://pubeurope.com/tags/startups" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>startups</span></a> <a href="https://pubeurope.com/tags/TechnologyTrends" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>TechnologyTrends</span></a> <a href="https://pubeurope.com/tags/UK" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>UK</span></a> <a href="https://pubeurope.com/tags/UnitedKingdom" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>UnitedKingdom</span></a></p>
Europe Says<p><a href="https://www.europesays.com/2240911/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="">europesays.com/2240911/</span><span class="invisible"></span></a> Shaji Varghese on how Muthoot FinCorp aims to light a SPARK among India’s MSMEs <a href="https://pubeurope.com/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://pubeurope.com/tags/advertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>advertising</span></a> <a href="https://pubeurope.com/tags/business" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>business</span></a> <a href="https://pubeurope.com/tags/CreativeWork" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>CreativeWork</span></a> <a href="https://pubeurope.com/tags/CustomerExperience" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>CustomerExperience</span></a> <a href="https://pubeurope.com/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://pubeurope.com/tags/EmergingTrends" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EmergingTrends</span></a> <a href="https://pubeurope.com/tags/Entrepreneurship" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Entrepreneurship</span></a> <a href="https://pubeurope.com/tags/ExpertOpinions" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ExpertOpinions</span></a> <a href="https://pubeurope.com/tags/IndustryInsights" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>IndustryInsights</span></a> <a href="https://pubeurope.com/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>InfluencerMarketing</span></a> <a href="https://pubeurope.com/tags/InnovativeStrategies" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>InnovativeStrategies</span></a> <a href="https://pubeurope.com/tags/marketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>marketing</span></a> <a href="https://pubeurope.com/tags/MarTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MarTech</span></a> <a href="https://pubeurope.com/tags/MediaNews" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MediaNews</span></a> <a href="https://pubeurope.com/tags/mena" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>mena</span></a> <a href="https://pubeurope.com/tags/MiddleEast" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MiddleEast</span></a> <a href="https://pubeurope.com/tags/MuthootFinCorp" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MuthootFinCorp</span></a> <a href="https://pubeurope.com/tags/PRNews" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>PRNews</span></a> <a href="https://pubeurope.com/tags/ShajiVarghese" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ShajiVarghese</span></a> <a href="https://pubeurope.com/tags/startups" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>startups</span></a> <a href="https://pubeurope.com/tags/TechnologyTrends" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>TechnologyTrends</span></a></p>
Timo J<p><span class="h-card" translate="no"><a href="https://mastodon.social/@arstechnica" class="u-url mention" rel="nofollow noopener" target="_blank">@<span>arstechnica</span></a></span> Google is <a href="https://mastodon.online/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> so just wait for the Gemini-powered profiling and contextual advertising that’s coming for you and your logged in, 1st party Google ID.</p>
rijo<p>ICYMI: Google Ads scripts remove legacy ad customizers from July 14 <a href="https://ppc.land/google-ads-scripts-remove-legacy-ad-customizers-from-july-14/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/google-ads-scripts-re</span><span class="invisible">move-legacy-ad-customizers-from-july-14/</span></a> <a href="https://frankfurt.social/tags/GoogleAds" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleAds</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://frankfurt.social/tags/PPC" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>PPC</span></a> <a href="https://frankfurt.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://frankfurt.social/tags/OnlineAdvertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>OnlineAdvertising</span></a></p>
PPC Land<p>ICYMI: Google Ads scripts remove legacy ad customizers from July 14: Google terminates ad customizers for expanded text ads and legacy extensions in scripts, ending three-year sunset. <a href="https://ppc.land/google-ads-scripts-remove-legacy-ad-customizers-from-july-14/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/google-ads-scripts-re</span><span class="invisible">move-legacy-ad-customizers-from-july-14/</span></a> <a href="https://mastodon.social/tags/GoogleAds" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleAds</span></a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://mastodon.social/tags/PPC" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>PPC</span></a> <a href="https://mastodon.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://mastodon.social/tags/OnlineAdvertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>OnlineAdvertising</span></a></p>
Miguel Afonso Caetano<p>"“I’m here to tell you if you’ve ever been on a dating app that wanted your location, or if you ever granted a weather app permission to know where you are 24/7, there’s a good chance a detailed log of your precise movement patterns has been vacuumed up and saved in some data bank somewhere that tens of thousands of total strangers have access to,” writes Tau.</p><p>Unraveling the story of how these strangers—everyone from government intelligence agents and local law enforcement officers to private investigators and employees of ad tech companies—gained access to our personal information is the ambitious task Tau sets for himself, and he begins where you might expect: the immediate aftermath of 9/11.</p><p>At no other point in US history was the government’s appetite for data more voracious than in the days after the attacks, says Tau. It was a hunger that just so happened to coincide with the advent of new technologies, devices, and platforms that excelled at harvesting and serving up personal information that had zero legal privacy protections. </p><p>Over the course of 22 chapters, Tau gives readers a rare glimpse inside the shadowy industry, “built by corporate America and blessed by government lawyers,” that emerged in the years and decades following the 9/11 attacks. In the hands of a less skilled reporter, this labyrinthine world of shell companies, data vendors, and intelligence agencies could easily become overwhelming or incomprehensible. But Tau goes to great lengths to connect dots and plots, explaining how a perfect storm of business motivations, technological breakthroughs, government paranoia, and lax or nonexistent privacy laws combined to produce the “digital panopticon” we are all now living in."</p><p><a href="https://www.technologyreview.com/2025/06/23/1118401/privacy-book-reviews-surveillance-higher-education/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">technologyreview.com/2025/06/2</span><span class="invisible">3/1118401/privacy-book-reviews-surveillance-higher-education/</span></a></p><p><a href="https://tldr.nettime.org/tags/Surveillance" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Surveillance</span></a> <a href="https://tldr.nettime.org/tags/Privacy" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Privacy</span></a> <a href="https://tldr.nettime.org/tags/DataProtection" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DataProtection</span></a> SurveillanceCapitalism <a href="https://tldr.nettime.org/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://tldr.nettime.org/tags/DataBrokers" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DataBrokers</span></a></p>
rijo<p>ICYMI: Chrome extension transforms colorful ads into grayscale reducing distraction <a href="https://ppc.land/chrome-extension-transforms-colorful-ads-into-grayscale-reducing-distraction/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/chrome-extension-tran</span><span class="invisible">sforms-colorful-ads-into-grayscale-reducing-distraction/</span></a> <a href="https://frankfurt.social/tags/ChromeExtension" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ChromeExtension</span></a> <a href="https://frankfurt.social/tags/GrayScale" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GrayScale</span></a> <a href="https://frankfurt.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://frankfurt.social/tags/UserExperience" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>UserExperience</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a></p>
PPC Land<p>ICYMI: Chrome extension transforms colorful ads into grayscale reducing distraction: GrayScaleAdz launches browser extension converting advertisements to grayscale, balancing user focus with creator revenue. <a href="https://ppc.land/chrome-extension-transforms-colorful-ads-into-grayscale-reducing-distraction/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/chrome-extension-tran</span><span class="invisible">sforms-colorful-ads-into-grayscale-reducing-distraction/</span></a> <a href="https://mastodon.social/tags/ChromeExtension" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ChromeExtension</span></a> <a href="https://mastodon.social/tags/GrayScale" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GrayScale</span></a> <a href="https://mastodon.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://mastodon.social/tags/UserExperience" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>UserExperience</span></a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a></p>
rijo<p>ICYMI: StackAdapt achieves 71% QPS reduction with Index Exchange podding <a href="https://ppc.land/stackadapt-achieves-71-qps-reduction-with-index-exchange-podding/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/stackadapt-achieves-7</span><span class="invisible">1-qps-reduction-with-index-exchange-podding/</span></a> <a href="https://frankfurt.social/tags/StackAdapt" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>StackAdapt</span></a> <a href="https://frankfurt.social/tags/IndexExchange" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>IndexExchange</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://frankfurt.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://frankfurt.social/tags/StreamingTV" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>StreamingTV</span></a></p>
PPC Land<p>ICYMI: StackAdapt achieves 71% QPS reduction with Index Exchange podding: StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership. <a href="https://ppc.land/stackadapt-achieves-71-qps-reduction-with-index-exchange-podding/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/stackadapt-achieves-7</span><span class="invisible">1-qps-reduction-with-index-exchange-podding/</span></a> <a href="https://mastodon.social/tags/StackAdapt" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>StackAdapt</span></a> <a href="https://mastodon.social/tags/IndexExchange" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>IndexExchange</span></a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://mastodon.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://mastodon.social/tags/StreamingTV" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>StreamingTV</span></a></p>
PPC Land<p>Amazon announces Live signals in Marketing Cloud for enhanced measurement: Amazon integrates Live shopping signals into Marketing Cloud, enabling deeper insights for advertisers and creators. <a href="https://ppc.land/amazon-announces-live-signals-in-marketing-cloud-for-enhanced-measurement/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/amazon-announces-live</span><span class="invisible">-signals-in-marketing-cloud-for-enhanced-measurement/</span></a> <a href="https://mastodon.social/tags/Amazon" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Amazon</span></a> <a href="https://mastodon.social/tags/MarketingCloud" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MarketingCloud</span></a> <a href="https://mastodon.social/tags/LiveShopping" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>LiveShopping</span></a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://mastodon.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a></p>
rijo<p>Amazon announces Live signals in Marketing Cloud for enhanced measurement <a href="https://ppc.land/amazon-announces-live-signals-in-marketing-cloud-for-enhanced-measurement/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/amazon-announces-live</span><span class="invisible">-signals-in-marketing-cloud-for-enhanced-measurement/</span></a> <a href="https://frankfurt.social/tags/Amazon" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Amazon</span></a> <a href="https://frankfurt.social/tags/MarketingCloud" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MarketingCloud</span></a> <a href="https://frankfurt.social/tags/LiveShopping" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>LiveShopping</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://frankfurt.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a></p>
rijo<p>Nielsen launches CTV tracking within Ad Intel platform starting August in Germany <a href="https://ppc.land/nielsen-launches-ctv-tracking-within-ad-intel-platform-starting-august-in-germany/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/nielsen-launches-ctv-</span><span class="invisible">tracking-within-ad-intel-platform-starting-august-in-germany/</span></a> <a href="https://frankfurt.social/tags/Nielsen" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Nielsen</span></a> <a href="https://frankfurt.social/tags/CTV" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>CTV</span></a> <a href="https://frankfurt.social/tags/Advertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Advertising</span></a> <a href="https://frankfurt.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a></p>
PPC Land<p>Nielsen launches CTV tracking within Ad Intel platform starting August in Germany: Nielsen extends advertising intelligence capabilities to connected TV platforms including Amazon Prime Video, Netflix, and YouTube. <a href="https://ppc.land/nielsen-launches-ctv-tracking-within-ad-intel-platform-starting-august-in-germany/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/nielsen-launches-ctv-</span><span class="invisible">tracking-within-ad-intel-platform-starting-august-in-germany/</span></a> <a href="https://mastodon.social/tags/Nielsen" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Nielsen</span></a> <a href="https://mastodon.social/tags/CTV" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>CTV</span></a> <a href="https://mastodon.social/tags/Advertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Advertising</span></a> <a href="https://mastodon.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a></p>
Open Rights Group<p>ORG's new report exposes Meta’s intrusive profiling of its users.</p><p>With the introduction of Generative AI to Meta’s ad tools, existing problems with opacity will get worse.</p><p>🗣️ Anna Dent, author of 'Profiling by Proxy'.</p><p>Read more ➡️ <a href="https://www.openrightsgroup.org/publications/profiling-by-proxy-how-metas-data-driven-ads-fuel-discrimination/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">openrightsgroup.org/publicatio</span><span class="invisible">ns/profiling-by-proxy-how-metas-data-driven-ads-fuel-discrimination/</span></a></p><p><a href="https://social.openrightsgroup.org/tags/StopStalkerAds" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>StopStalkerAds</span></a></p><p><a href="https://social.openrightsgroup.org/tags/meta" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>meta</span></a> <a href="https://social.openrightsgroup.org/tags/facebook" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>facebook</span></a> <a href="https://social.openrightsgroup.org/tags/instagram" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>instagram</span></a> <a href="https://social.openrightsgroup.org/tags/threads" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>threads</span></a> <a href="https://social.openrightsgroup.org/tags/adtech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>adtech</span></a> <a href="https://social.openrightsgroup.org/tags/surveillancecapitalism" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>surveillancecapitalism</span></a> <a href="https://social.openrightsgroup.org/tags/advertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>advertising</span></a> <a href="https://social.openrightsgroup.org/tags/privacy" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>privacy</span></a> <a href="https://social.openrightsgroup.org/tags/ukpolitics" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ukpolitics</span></a> <a href="https://social.openrightsgroup.org/tags/ukpol" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ukpol</span></a> <a href="https://social.openrightsgroup.org/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a></p>
Open Rights Group<p>By further automating ad audience selection on Meta with GenAI, we'll have less chance of understanding why certain people are seeing which ads.</p><p>It may also make it even harder to detect the use of proxy data that let advertisers dodge anti-discrimination or data processing laws.</p><p><a href="https://social.openrightsgroup.org/tags/StopStalkerAds" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>StopStalkerAds</span></a></p><p><a href="https://social.openrightsgroup.org/tags/meta" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>meta</span></a> <a href="https://social.openrightsgroup.org/tags/facebook" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>facebook</span></a> <a href="https://social.openrightsgroup.org/tags/instagram" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>instagram</span></a> <a href="https://social.openrightsgroup.org/tags/threads" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>threads</span></a> <a href="https://social.openrightsgroup.org/tags/adtech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>adtech</span></a> <a href="https://social.openrightsgroup.org/tags/surveillancecapitalism" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>surveillancecapitalism</span></a> <a href="https://social.openrightsgroup.org/tags/advertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>advertising</span></a> <a href="https://social.openrightsgroup.org/tags/privacy" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>privacy</span></a> <a href="https://social.openrightsgroup.org/tags/ukpolitics" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ukpolitics</span></a> <a href="https://social.openrightsgroup.org/tags/ukpol" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ukpol</span></a> <a href="https://social.openrightsgroup.org/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a></p>
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