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The Instant Coffee Boom Is Changing Farmers’ Fortunes

The price of coffee is at its highest in decades — bad news for caffeine-lovers, but good for bean farmers in Vietnam profiting from global demand.

“Farmers now treat their beans like cash,” said local coffee dealer Nguyen Thu Hong. “They store the coffee in their backyard and only sell small amounts whenever they need money, just like withdrawing cash from an ATM.”

bloomberg.com/news/articles/20