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Significant news, after many years of fighting...
This morning the European Court of Justice has ruled that IAB Europe is responsible for "TCF" consent spam popups the Internet
People across Europe have been plagued by fake “consent” popups every day on almost every website and app since the GDPR was introduced almost six years ago. IAB Europe has sought to evade its responsibility for this charade. But the European Court of Justice has set it straight.
@johnnyryan What's likely to change in practice for users as a result of this, or is that still unclear?
@JubalBarca @johnnyryan Realistically, nothing? #pessimism
Although my understanding (may be wholly wrong!) is that the pop-ups *themselves* violate #GDPR since “no consent” was supposed to be presumed, and consent actively sought by the user.
Also, I think that standard on-site (functional) cookie use was always ok without any extra consent (so no pop-up needed), it was the third party data-sharing (mostly advertising) ones that needed opt-in.
@johnnyryan Hello Johnny, can you explain what this will mean for internet users within the EU in terms of user experience?
@johnnyryan Can you explain just a bit more, since it sounds familiar, but what was the “fake” part of the campaign that IAB was involved with? Coordinating a campaign to send the pop ups in lots of cases where they weren’t needed? Or making the design of the pop ups such that rejecting was much less prominent?