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Hashtags used to define a campaign. Now? They might be dragging it down.

In this piece, Antonin de Bellefroid breaks down why the end of hashtags is actually great news—for anyone who believes in clarity, story, and strategy.

📖 Read it here → kont.ly/387473e5

kont.lyWhy the End of Hashtags Is a Wake-Up Call for CommunicatorsOnce the crown jewel of any social media campaign, the branded hashtag used to feel essential. A catchy hashtag could bring your audience together, spark engagement, and track momentum.
Apr 02, 2025, 11:38 AM·Public·Web
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