Hamish Campbell<p>In a world spiralling deeper into “post-truth,” we’re bombarded by complexity, much of it fuelled by <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/techchurn/" target="_blank"></a><a href="https://hamishcampbell.com/tag/techchurn/" rel="nofollow noopener noreferrer" target="_blank">#techchurn</a> and the hollow distractions of <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/fashernist/" target="_blank"></a><a href="https://hamishcampbell.com/tag/fashernist/" rel="nofollow noopener noreferrer" target="_blank">#fashernist</a> culture. To cut through noise, we need clarity, that starts with defining basic terms. From the <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/kiss/" target="_blank"></a><a href="https://hamishcampbell.com/tag/kiss/" rel="nofollow noopener noreferrer" target="_blank">#KISS</a> (Keep It Simple, Stupid) path, for a tech-focused lens:</p><ul><li>Left = Open/Trust</li><li>Right = Control/Fear</li></ul><p>This division isn’t only simple dogmatic political; it’s a foundational question of values. Do we build from paths rooted in trust and openness, or do we fall into the normal fear-driven hierarchies of control? The current complexity, without clear values, becomes a swamp, where movements stagnate, progressive progress collapses, and meaningful change evaporates. The mess we have been in for the last 20 years.</p><p>Complexity is a dead end, without <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/kiss/" target="_blank"></a><a href="https://hamishcampbell.com/tag/kiss/" rel="nofollow noopener noreferrer" target="_blank">#KISS</a> clarity, much of the tech world, and by extension, in a world shaped by <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/dotcons/" target="_blank"></a><a href="https://hamishcampbell.com/tag/dotcons/" rel="nofollow noopener noreferrer" target="_blank">#dotcons</a>, society, is locked in loops of “common sense” failure. Vertical hierarchies, even well-meaning ones, tend to falter when addressing horizontal, community-driven efforts. It’s less a question of structure and more about values. Without shared trust and openness, even the best technology will fail to create anything lasting or transformative.</p><p>Post-truth “common sense”, control and fear, feeds directly into the <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/deathcult/" target="_blank"></a><a href="https://hamishcampbell.com/tag/deathcult/" rel="nofollow noopener noreferrer" target="_blank">#deathcult</a> of neoliberalism—a system that thrives on exploitation and reinforces itself as the ONLY viable path. This is the comfort zone for many: worshipping growth, power, and profit as if there’s no alternative. Building away from this with social truth, grounded in shared values and trust, is hard work, but it’s the only viable counterbalance. Without it, we’re just digging ourselves deeper into the pit of stinking social and <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/techshit/" target="_blank"></a><a href="https://hamishcampbell.com/tag/techshit/" rel="nofollow noopener noreferrer" target="_blank">#techshit</a>. </p><p>The <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/omn/" target="_blank"></a><a href="https://hamishcampbell.com/tag/omn/" rel="nofollow noopener noreferrer" target="_blank">#OMN</a> needs a crew with shovels, not worshippers, to work to compost this mess. To reboot the <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/openweb/" target="_blank"></a><a href="https://hamishcampbell.com/tag/openweb/" rel="nofollow noopener noreferrer" target="_blank">#openweb</a>, we need tools, not temples. The Open Media Network (<a href="https://hamishcampbell.com/tag/omn/" rel="nofollow noopener noreferrer" target="_blank">#OMN</a>) is such a shovel. It’s a framework for creating fertile ground where horizontal values can thrive. Verticals often resist this because they’re entrenched in control structures. Yet, history has shown that without horizontal integration—grassroots participation, open governance, and shared ownership—movements fail to achieve meaningful, lasting impact.</p><p>We’ve spent too many years building on complexity, expecting it to fix the very problems it creates. Instead, let’s simplify. Define values clearly, prioritize openness and trust, and focus on practical tools like <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/omn/" target="_blank"></a><a href="https://hamishcampbell.com/tag/omn/" rel="nofollow noopener noreferrer" target="_blank">#OMN</a> and <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/ogb/" target="_blank"></a><a href="https://hamishcampbell.com/tag/ogb/" rel="nofollow noopener noreferrer" target="_blank">#OGB</a>. Yes, this is a messy process—shovelling always is—but it’s the only way to compost the “shit” of the <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/deathcult/" target="_blank"></a><a href="https://hamishcampbell.com/tag/deathcult/" rel="nofollow noopener noreferrer" target="_blank">#deathcult</a> into something that can grow.</p><p>It’s time to stop chasing the distractions of <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/techchurn/" target="_blank"></a><a href="https://hamishcampbell.com/tag/techchurn/" rel="nofollow noopener noreferrer" target="_blank">#techchurn</a> and <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/fashernist/" target="_blank"></a><a href="https://hamishcampbell.com/tag/fashernist/" rel="nofollow noopener noreferrer" target="_blank">#fashernist</a> thinking. Pick up the shovel, embrace <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/kiss/" target="_blank"></a><a href="https://hamishcampbell.com/tag/kiss/" rel="nofollow noopener noreferrer" target="_blank">#KISS</a>, and start digging. The future of the <a href="https://hamishcampbell.com/tag/openweb/" rel="nofollow noopener noreferrer" target="_blank">#openweb</a>—and, frankly, the planet—depends on it.</p> <a class="" href="https://www.addtoany.com/add_to/mastodon?linkurl=https%3A%2F%2Fhamishcampbell.com%2Fa-compass-for-the-openweb%2F&linkname=A%20compass%20for%20the%20%23openweb" rel="nofollow noopener noreferrer" target="_blank"></a><a class="" href="https://www.addtoany.com/add_to/bluesky?linkurl=https%3A%2F%2Fhamishcampbell.com%2Fa-compass-for-the-openweb%2F&linkname=A%20compass%20for%20the%20%23openweb" rel="nofollow noopener noreferrer" target="_blank"></a><a class="" href="https://www.addtoany.com/add_to/threads?linkurl=https%3A%2F%2Fhamishcampbell.com%2Fa-compass-for-the-openweb%2F&linkname=A%20compass%20for%20the%20%23openweb" rel="nofollow noopener noreferrer" target="_blank"></a><a class="" href="https://www.addtoany.com/add_to/x?linkurl=https%3A%2F%2Fhamishcampbell.com%2Fa-compass-for-the-openweb%2F&linkname=A%20compass%20for%20the%20%23openweb" rel="nofollow noopener noreferrer" target="_blank"></a><a class="" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fhamishcampbell.com%2Fa-compass-for-the-openweb%2F&linkname=A%20compass%20for%20the%20%23openweb" rel="nofollow noopener noreferrer" target="_blank"></a><a class="" href="https://www.addtoany.com/add_to/email?linkurl=https%3A%2F%2Fhamishcampbell.com%2Fa-compass-for-the-openweb%2F&linkname=A%20compass%20for%20the%20%23openweb" rel="nofollow noopener noreferrer" target="_blank"></a><a class="" href="https://www.addtoany.com/share" rel="nofollow noopener noreferrer" target="_blank"></a> <p><a href="https://hamishcampbell.com/a-compass-for-the-openweb/" class="" rel="nofollow noopener noreferrer" target="_blank">https://hamishcampbell.com/a-compass-for-the-openweb/</a></p><p><a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/deathcult/" target="_blank">#deathcult</a> <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/dotcons/" target="_blank">#dotcons</a> <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/fashernist/" target="_blank">#fashernist</a> <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/kiss/" target="_blank">#KISS</a> <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/ogb/" target="_blank">#OGB</a> <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/omn/" target="_blank">#OMN</a> <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/openweb/" target="_blank">#openweb</a> <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/techchurn/" target="_blank">#techchurn</a> <a rel="nofollow noopener noreferrer" class="hashtag u-tag u-category" href="https://hamishcampbell.com/tag/techshit/" target="_blank">#techshit</a></p>