Benjamin Carr, Ph.D. 👨🏻💻🧬<p>Deciphering the dilemma: The surprising impact of QR code menus on diminishing customer loyalty<br>Despite potential benefits for <a href="https://hachyderm.io/tags/restaurant" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>restaurant</span></a> operators, nuanced effects of <a href="https://hachyderm.io/tags/QRcode" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>QRcode</span></a> <a href="https://hachyderm.io/tags/menus" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>menus</span></a> on customer behavior and experience remain relatively unknown. This research investigates the influence of QR code vs. traditional menu on customer loyalty. In two studies, we find that QR code menus diminish customer loyalty (compared to traditional menus) due to perceived inconvenience. <a href="https://www.sciencedirect.com/science/article/abs/pii/S1447677024001190" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">sciencedirect.com/science/arti</span><span class="invisible">cle/abs/pii/S1447677024001190</span></a></p>