Adrian Segar<p>Thanks to the accelerating enshittification of search, we are rapidly losing access to human expertise and authoritative, trustworthy content.</p><p><a href="https://www.conferencesthatwork.com/index.php/learning/2025/07/enshittification-of-search" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">conferencesthatwork.com/index.</span><span class="invisible">php/learning/2025/07/enshittification-of-search</span></a></p><p><a href="https://mastodon.social/tags/SearchIsBroken" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SearchIsBroken</span></a> <a href="https://mastodon.social/tags/Enshittification" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Enshittification</span></a> <a href="https://mastodon.social/tags/FutureOfSearch" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>FutureOfSearch</span></a> <a href="https://mastodon.social/tags/SupportHumanVoices" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SupportHumanVoices</span></a></p>