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"Apple says that during the first quarter of last year, 78 percent of searches in the App Store where people could have been shown were from devices that had personalized ads turned off—the “conversion rate” for is basically the same for personalized ads and ads, it says."

wired.com/story/apple-privacy-

WIREDAll the Data Apple Collects About You—and How to Limit ItBy Matt Burgess