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US<p><a href="https://www.europesays.com/us/64074/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="">europesays.com/us/64074/</span><span class="invisible"></span></a> Behind The IAB Tech Lab’s New Initiative To Deal With AI Scraping And Publisher Revenue Loss <a href="https://pubeurope.com/tags/ai" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ai</span></a> <a href="https://pubeurope.com/tags/AnthonyKatsur" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AnthonyKatsur</span></a> <a href="https://pubeurope.com/tags/ArtificialIntelligence" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ArtificialIntelligence</span></a> <a href="https://pubeurope.com/tags/Cloudflare" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Cloudflare</span></a> <a href="https://pubeurope.com/tags/ContentMonetization" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ContentMonetization</span></a> <a href="https://pubeurope.com/tags/DataScraping" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DataScraping</span></a> <a href="https://pubeurope.com/tags/GenerativeAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GenerativeAI</span></a> <a href="https://pubeurope.com/tags/IAB" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>IAB</span></a> <a href="https://pubeurope.com/tags/IABTechLab" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>IABTechLab</span></a> <a href="https://pubeurope.com/tags/LLMs" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>LLMs</span></a> <a href="https://pubeurope.com/tags/monetization" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>monetization</span></a> <a href="https://pubeurope.com/tags/Publishers" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Publishers</span></a> <a href="https://pubeurope.com/tags/Technology" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Technology</span></a> <a href="https://pubeurope.com/tags/TonyKatsur" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>TonyKatsur</span></a> <a href="https://pubeurope.com/tags/UnitedStates" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>UnitedStates</span></a> <a href="https://pubeurope.com/tags/UnitedStates" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>UnitedStates</span></a> <a href="https://pubeurope.com/tags/US" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>US</span></a></p>
Harald Klinke<p>Publishers face an existential threat as AI-generated summaries replace traditional search traffic. Cloudflare CEO Matthew Prince warns: users are trusting AI over original content, and click-throughs are plummeting. The ratio of AI crawls to referrals is staggering — up to 60,000:1.<br><a href="https://www.axios.com/2025/06/19/ai-search-traffic-publishers" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">axios.com/2025/06/19/ai-search</span><span class="invisible">-traffic-publishers</span></a><br><a href="https://det.social/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a> <a href="https://det.social/tags/Publishing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Publishing</span></a> <a href="https://det.social/tags/DigitalEconomy" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalEconomy</span></a> <a href="https://det.social/tags/WebTransformation" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>WebTransformation</span></a> <a href="https://det.social/tags/ContentMonetization" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ContentMonetization</span></a> <a href="https://det.social/tags/Cloudflare" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Cloudflare</span></a> <a href="https://det.social/tags/GenerativeAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GenerativeAI</span></a> <a href="https://det.social/tags/SearchTraffic" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SearchTraffic</span></a></p>