While AVROTROS acknowledged that rainbow flags are not inherently political, the broadcaster emphasized that the EBU seeks consistency across the event. "A rainbow flag is not a political statement," said an AVROTROS representative. "But the EBU wants to draw a clear line, and that is their reasoning for the decision."
Let me translate that from corporate to laymen terms: "We're bigots, but scared of how that'll affect our bottom-line when broadcasting a historically queer/gay dominated show"