Jerome<p>Individuals using Artificial Intelligence to generate <a href="https://mastodon.social/tags/design" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>design</span></a> ideas perform well. But groups using <a href="https://mastodon.social/tags/ParallelDesign" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ParallelDesign</span></a> methods—with or without AI—produce more of the top 10 ideas, writes NN/g (see link).</p><p>I recall 1990s studies that found machine-mediated sketching (using tablet, stylus or mouse) lowered <a href="https://mastodon.social/tags/creativity" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>creativity</span></a> compared to sketching by hand on paper.</p><p>How would a <a href="https://mastodon.social/tags/group" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>group</span></a> make their hand sketching available to their <a href="https://mastodon.social/tags/AI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AI</span></a> <a href="https://mastodon.social/tags/teammate" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>teammate</span></a> …?</p><p><a href="https://www.nngroup.com/articles/ai-creative-teammate/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">nngroup.com/articles/ai-creati</span><span class="invisible">ve-teammate/</span></a></p><p><a href="https://mastodon.social/tags/ideation" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ideation</span></a> <a href="https://mastodon.social/tags/iteration" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>iteration</span></a> <a href="https://mastodon.social/tags/generativeAI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>generativeAI</span></a> <a href="https://mastodon.social/tags/UX" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>UX</span></a></p>