Hamish Campbell<p><strong>Building Alt/Grassroots Media Networks to Challenge and Widen Traditional Media</strong></p>
<p>The current ecosystem of alternative and grassroots media is too narrow in its imagination of what media could, and should, be. There’s a persistent naivety or, in some cases, a self-serving dishonesty. Many of the most “successful” progressive media groups continue to mimic #traditionalmedia without understanding, or addressing, the fact that they do not control their distribution. In effect, they’re renting space in someone else’s empire.</p>
<p>This is not just a mistake. It’s the […]</p>
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#mainstreaming
7 posts · 4 participants · 4 posts today
Hamish Campbell<p><strong>Hopelessness is a deeply conservative reaction to change and challenge</strong></p>
<p>In the face of mounting crisis – social breakdown, political polarization, ecological collapse – many people turn inward. And in this turn, they mistake passivity, irony and detachment for resistance. But hopelessness is not radical, it’s deeply conservative. It says: “Nothing can change.” “Everything is corrupt.” “Why bother?”</p>
<p>This isn’t rebellion, it’s surrender. And it’s the exact emotional state that power systems – what we call the #deathcult of neoliberalism – […]</p>
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<p><a href="https://hamishcampbell.com/hopelessness-is-a-deeply-conservative-reaction-to-change-and-challenge/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/hopelessnes</span><span class="invisible">s-is-a-deeply-conservative-reaction-to-change-and-challenge/</span></a></p>
Hamish Campbell<p><strong>A conversation about money and the #openweb</strong></p>
<p>Let’s talk about the tension at the heart of the modern #openweb, and why so many grassroots builders and radical technologists find themselves on the outside looking in. Scene: A typical “open internet” conference in Europe. Excited NGO-funded attendee toots:</p>
<p>“Just booked my place for ePIC in Lille! My first Eurostar trip! It’s where I started 10 years ago with Mozilla. Time flies. #OpenBadges #VerifiableCredentials”</p>
<p>Me (a social tech outsider):</p>
<p>“These things are […]</p>
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<p><a href="https://hamishcampbell.com/a-conversation-about-money-and-the-openweb/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/a-conversat</span><span class="invisible">ion-about-money-and-the-openweb/</span></a></p>
witchescauldron<p>This is an old and familiar problem: people who say they want change but consistently choose the path that neutralises it. What Do We Do With Our <a href="https://kolektiva.social/tags/Mainstreaming" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Mainstreaming</span></a> Alt-People? <a href="https://hamishcampbell.com/what-do-we-do-with-our-mainstreaming-alt-people/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/what-do-we-</span><span class="invisible">do-with-our-mainstreaming-alt-people/</span></a></p>
Hamish Campbell<p><strong>What do you mean by “mainstreaming”?</strong></p>
<p>At its core, #mainstreaming is how we, often unconsciously, uphold and reproduce the values of the dominant system. In our time, that system is #neoliberalism, or what I metaphorically call the #deathcult. It’s the air we breathe: shaping our politics, our economics, even the food we eat and how we relate to each other.</p>
<p>In activist terms, #mainstreaming too often means pushing this dominant worldview into alternative spaces, building careers and institutions that play progressive on the […]</p>
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<p><a href="https://hamishcampbell.com/what-do-you-mean-by-mainstreaming-2/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/what-do-you</span><span class="invisible">-mean-by-mainstreaming-2/</span></a></p>
Hamish Campbell<p><strong>Organising in the 21st Century: What’s Beneath the Surface?</strong></p>
<p>Let’s talk about how we actually organise, in grassroots movements, in radical alternatives, and yes, even in the broader currents of #mainstreaming. Like a river system, the real action is often happening under the surface in tributaries and undercurrents that shape how power flows and decisions get made. We can roughly split organising methods into two broad categories:The Horizontals (our grassroots tradition) is often celebrated, but rarely understood in practice. These organising […]</p>
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<p><a href="https://hamishcampbell.com/organising-in-the-21st-century-whats-beneath-the-surface/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/organising-</span><span class="invisible">in-the-21st-century-whats-beneath-the-surface/</span></a></p>
hamish campbell<p>Dealing with <a href="https://mastodon.social/tags/mainstreaming" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>mainstreaming</span></a> folks can be exhausting — not because of bad intent, but because of the incompetence, paranoia, and trauma baked in by 40 years of head-down devotion to a <a href="https://mastodon.social/tags/deathcult" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>deathcult</span></a> system.</p><p>We need better social paths to mediate this mess.Compassion, yes — but also clarity, boundaries, and collective care.<br><a href="https://mastodon.social/tags/openweb" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>openweb</span></a> <a href="https://mastodon.social/tags/4opens" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>4opens</span></a> <a href="https://mastodon.social/tags/OMN" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>OMN</span></a> <a href="https://mastodon.social/tags/NothingNew" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>NothingNew</span></a> <a href="https://mastodon.social/tags/SocialChange" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SocialChange</span></a></p>
Hamish Campbell<p><strong>Capitalism is a hostage situation -Not an economy</strong></p>
<p>Our current #mainstreaming path of paywalls stacked on paywalls isn’t life, it’s a trap, we need a way out. In our everyday lives, we’ve come to accept the absurd: </p>
<p>You pay to eat food grown on land you don’t own, </p>
<p>Pay to sleep under a roof that someone profits from, </p>
<p>Pay to drink water privatized by corporations, </p>
<p>Pay to breathe, because the air is poisoned by industries that sell you both the problem and the solution.</p>
<p>And if you miss a payment? Game over. That’s not a […]</p>
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<p><a href="https://hamishcampbell.com/capitalism-is-a-hostage-situation-not-an-economy/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/capitalism-</span><span class="invisible">is-a-hostage-situation-not-an-economy/</span></a></p>
Hamish Campbell<p><strong>The #mainstreaming is talking about the #deathcult – So why are you still waiting?</strong></p>
<p>It took four decades of sleepwalking through #neoliberalism, cultural decay, ecological collapse, and social atomisation, but at last, the #mainstreaming is starting to talk about the #deathcult we’ve been worshipping.</p>
<p>Case in point: Steve Coogan – yes, Alan Partridge – is now publicly accusing Keir Starmer and Labour of “paving the way for Reform UK,” the rising hard-right threat. Here’s the article. It’s not satire, it’s despair. Coogan’s right, and a few years ago, such a […]</p>
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<p><a href="https://hamishcampbell.com/the-mainstreaming-is-talking-about-the-deathcult-so-why-are-you-still-waiting/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/the-mainstr</span><span class="invisible">eaming-is-talking-about-the-deathcult-so-why-are-you-still-waiting/</span></a></p>
hamish campbell<p>The <a href="https://mastodon.social/tags/mainstreaming" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>mainstreaming</span></a> talking about the <a href="https://mastodon.social/tags/deathcult" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>deathcult</span></a> we have worshipped for the last 40 years <a href="https://www.theguardian.com/culture/2025/jul/05/steve-coogan-accuses-keir-starmer-labour-of-paving-way-for-reform-uk" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">theguardian.com/culture/2025/j</span><span class="invisible">ul/05/steve-coogan-accuses-keir-starmer-labour-of-paving-way-for-reform-uk</span></a> and how we now need to all do the projects people like me have worked on and talked about for the last 20 years <a href="https://mastodon.social/tags/KISS" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>KISS</span></a> </p><p>Now is the time to STOP being prats about this needed change, please.</p>
US<p><a href="https://www.europesays.com/us/32260/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="">europesays.com/us/32260/</span><span class="invisible"></span></a> MainStreaming Named in 2025 Gartner® Market Guide for Edge Computing as Representative Vendor in Data Center and Cloud Edge Services #2025 <a href="https://pubeurope.com/tags/and" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>and</span></a> <a href="https://pubeurope.com/tags/as" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>as</span></a> <a href="https://pubeurope.com/tags/Center" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Center</span></a> <a href="https://pubeurope.com/tags/Cloud" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Cloud</span></a> <a href="https://pubeurope.com/tags/Computing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Computing</span></a> <a href="https://pubeurope.com/tags/Data" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Data</span></a> <a href="https://pubeurope.com/tags/edge" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>edge</span></a> <a href="https://pubeurope.com/tags/for" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>for</span></a> <a href="https://pubeurope.com/tags/Gartner" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Gartner</span></a>® <a href="https://pubeurope.com/tags/guide" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>guide</span></a> <a href="https://pubeurope.com/tags/in" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>in</span></a> <a href="https://pubeurope.com/tags/MainStreaming" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MainStreaming</span></a> <a href="https://pubeurope.com/tags/market" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>market</span></a> <a href="https://pubeurope.com/tags/Named" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Named</span></a> <a href="https://pubeurope.com/tags/Representative" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Representative</span></a> <a href="https://pubeurope.com/tags/Services" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Services</span></a> <a href="https://pubeurope.com/tags/Technology" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Technology</span></a> <a href="https://pubeurope.com/tags/UnitedStates" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>UnitedStates</span></a> <a href="https://pubeurope.com/tags/UnitedStates" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>UnitedStates</span></a> <a href="https://pubeurope.com/tags/US" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>US</span></a> <a href="https://pubeurope.com/tags/Vendor" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Vendor</span></a></p>
Hamish Campbell<p><strong>Composting the EU Tech Mess: From #NLnet to #Eurostack</strong></p>
<p>There’s an old rot in the heart of European tech policy – and it’s not just from the corporate lobbies. It’s also sprouting from the well-funded, #NGO-flavoured corners of what should have been grassroots. A contradiction that tells us everything we need to know about how broken the current #EU #mainstreaming crew and paths are.</p>
<p>Take #Eurostack for example, on paper, it looks decent: a collaborative push toward European digital sovereignty, resilience, and open-source infrastructure. […]</p>
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hamish campbell<p>I would start to say <a href="https://mastodon.social/tags/mastodon" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>mastodon</span></a> is now going the wrong direction. This is about balance, to mediate by pushing other codebases in the <a href="https://mastodon.social/tags/Fediverse" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Fediverse</span></a> </p><p>And to remind people, what mastodon is doing is not in any way wrong. It's native and useful for outreaching to the <a href="https://mastodon.social/tags/mainstreaming" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>mainstreaming</span></a>, the issue is that it's no longer heathy for "native" <a href="https://mastodon.social/tags/openweb" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>openweb</span></a> paths in its self, It's now too poisoned by the <a href="https://mastodon.social/tags/NGO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>NGO</span></a> thinking and paths, that on balance now a problem rather than a solution.</p><p><a href="https://hamishcampbell.com/the-problem-of-too-big-mastodon/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/the-problem</span><span class="invisible">-of-too-big-mastodon/</span></a></p>
Hamish Campbell<p><strong>How we push the world into this nasty mess</strong></p>
<p><a href="https://www.youtube.com/watch?v=MCvYUaQXnE8" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">youtube.com/watch?v=MCvYUaQXnE</span><span class="invisible">8</span></a></p>
<p>A musical interlude about the prats running the world </p>
<p>So how did we get into such a mess, one vile prat sells weapons to another vile prat so he can flatten a hospital being used by another vile prat, who then returns the favour by bombing the vile prat’s power grid. Then they both turn to the cameras and declare it’s all the other’s fault, while pointing fingers and shouting: “You’re the real vile prat here!”</p>
<p>Yes, this is a prat, […]</p>
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<p><a href="https://hamishcampbell.com/how-the-world-gets-into-a-nasty-mess/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/how-the-wor</span><span class="invisible">ld-gets-into-a-nasty-mess/</span></a></p>
hamish campbell<p>Telling Our Stories: Activist History and the Parasites of <a href="https://mastodon.social/tags/Mainstreaming" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Mainstreaming</span></a> <a href="https://hamishcampbell.com/telling-our-stories-activist-history-and-the-parasites-of-mainstreaming/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/telling-our</span><span class="invisible">-stories-activist-history-and-the-parasites-of-mainstreaming/</span></a> All activist history is soaked in struggle, not just against the oppressive systems we set out to confront, but also internally, against the deep currents of sectarianism that fracture our own movements.</p>
hamish campbell<p>The problem of our current <a href="https://mastodon.social/tags/mainstreaming" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>mainstreaming</span></a> is that it's worshipping a <a href="https://mastodon.social/tags/deathcult" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>deathcult</span></a> so what would an alt path look like <a href="https://hamishcampbell.com/tag/mainstreaming/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/tag/mainstr</span><span class="invisible">eaming/</span></a></p>
Hamish Campbell<p><strong>Why does any of this matter?</strong></p>
<p>Because power matters, and power is never given – it’s taken, built, and at its best, shared.That’s why we care. That’s why the #Fediverse matters.</p>
<p>Let’s rewind: Private property wasn’t born from reason or consensus. It came from someone with a club drawing a line in the sand and saying:</p>
<p>“Cross this, and I’ll kill you.”</p>
<p>That’s the origin of power in the current #mainstreaming paths – violence, enclosure, and exclusion. This is not the foundation of the #Fediverse.</p>
<p>The […]</p>
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<p><a href="https://hamishcampbell.com/why-does-any-of-this-matter/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hamishcampbell.com/why-does-an</span><span class="invisible">y-of-this-matter/</span></a></p>
Hamish Campbell<p><strong>We’ve Spent 45 Years Worshipping A #Deathcult</strong></p>
<p>For more than 40 years, the default #mainstreaming path has led straight into worshipping of what can only be described as a #deathcult. This isn’t just metaphor, it’s literal. We’ve watched the ecosystem collapse, inequality explode, communities fragment, and culture rot under the weight of corporate-controlled sameness. And through it all, the one thing we haven’t been allowed to do, culturally, politically, or economically, is to imagine an alternative.</p>
<p>Since Thatcher’s […]</p>
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Hamish Campbell<p><strong>Telling Our Stories: Activist History and the Parasites of #Mainstreaming</strong></p>
<p>All activist history is soaked in struggle, not just against the oppressive systems we set out to confront, but also internally, against the deep currents of sectarianism that fracture our own movements. The history of Greenham Common Women’s Peace Camp offers a vivid example. The colour-coded gates, yellow, red, blue, were more than navigation markers. They were flags of ideology, staking claims in this radical space, spreading stories. This was strength. It was a reflection of our […]</p>
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Hamish Campbell<p><strong>A call-out for collective tech with teeth</strong></p>
<p>It’s important to be honest about the landscape we’re working in. Just about every so-called “alternative tech” or #opensocialweb event – especially those run under the #NGO banner – is riddled with institutional parasites. They talk a big game about ethics, governance, and decentralisation, but their main role is to capture energy, not release it. The value in these spaces is minimal, maybe a few decent corridor chats, but structurally, they serve the status quo.</p>
<p>What we’re seeing […]</p>
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