What do you think when you read, hear, or watch something from a company? An advertisement, a press release, or simply visiting their website. Feel confused or irritated? Your relationship with the company will not improve. Jim and Ken discuss a company's external communication, concluding this two-part mini-series on corporate communication.
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https://shows.acast.com/meddlesome/episodes/67d8ea85fe6b19f2d21f9d66