5h15h<p>@WPP's T&Pm used <span class="h-card" translate="no"><a href="https://techhub.social/@microsoft" class="u-url mention" rel="nofollow noopener" target="_blank">@<span>microsoft</span></a></span> <a href="https://techhub.social/tags/AzureOpenAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AzureOpenAI</span></a> and the <a href="https://techhub.social/tags/Sora" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Sora</span></a> video generation model to bring early creative concept to life and streamline the creation of high-quality, personalized video content at scale <a href="https://www.microsoft.com/en/customers/story/24274-wpp-azure-openai" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">microsoft.com/en/customers/sto</span><span class="invisible">ry/24274-wpp-azure-openai</span></a> </p><p><a href="https://techhub.social/tags/OpenAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>OpenAI</span></a> <a href="https://techhub.social/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a> <a href="https://techhub.social/tags/GenAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GenAI</span></a> <a href="https://techhub.social/tags/GenerativeVideo" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GenerativeVideo</span></a></p>