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1/4
#Google's harmful tracking ads business is now officially under investigation in Europe.
In preliminarily findings, @EU_Commission confirms: since at least 2014, Google has abused its dominance in the #AdTech market - harming people, online journalism and competitors.
https://ec.europa.eu/commission/presscorner/detail/en/ip_23_3207
2/4 @EU_Competition Commissioner @vestager found clear words for this kind of cheating: Only “mandatory divestment of part of its services” can remedy the harm Google does.
In other words: breaking up Google’s ad business!
3/4
For years, @edri and a large coalition of civil society organisations, ethical tech firms and politicians have pushed for a ban of the very #surveillance ads business model that Google is abusing here.
#TrackingFreeAds
https://trackingfreeads.eu/
4/4 The @EU_Commission findings against Google make clear once again that the harm done by the #surveillance ads business cannot effectively be remedied unless we put an end to it 
https://edri.org/our-work/surveillance-based-advertising-an-industry-broken-by-design-and-by-default/